MONTREAL, QUEBEC - JUNE 15: Fernando Alonso of Spain and Aston Martin F1 Team prepares to drive on the grid prior to the F1 Grand Prix of Canada at Circuit Gilles-Villeneuve on June 15, 2025 in Montreal, Quebec. (Photo by Zak Mauger/LAT Images)2219603385Color Image, Horizontal, sport, motorsport, formula one racing
By Susan Semenak
It was at the Formula 1 Pirelli Grand Prix in Montreal in June that a partnership between two of the world’s most prestigious brands made its official Canadian debut, igniting a wave of excitement among whisky and motorsport fans. Glenfiddich, the lauded single malt Scotch whisky, and the Aston Martin Formula One™ Team have united to create a legacy that transcends industries, driving a new standard of precision, luxury and performance on and off the racetrack.
For Glenfiddich, this multi-year collaboration is an opportunity to connect with a broader market that values craftsmanship, engineering and the pursuit of perfection. Together, the two iconic brands aim to inspire a global audience and invite them to experience a legacy built on dedication and mastery.
In celebration of the iconic partnership, Glenfiddich is globally launching the Glenfiddich 16 Year Old, a limited-edition expression honouring the multi-year collaboration, which continues to set a new standard for craftsmanship and creativity, engaging fans across the globe.
Formed through a marriage of American oak wine casks, new American barrels and second-fill bourbon casks, the Glenfiddich 16 Year Old shares a sweetness of its own. Rich notes of maple syrup and caramelized sugar give way to a silky palate of fresh fruit salad and Chantilly cream. Smooth yet bold, it holds a quality that escapes the ability to be measured.
On June 13, Glenfiddich made its mark at the Formula 1 Pirelli Grand Prix du Canada across an exhilarating three days of competition and world-class events. The weekend kicked off with a Friday evening fete called Club 1959 at the Four Seasons Hotel Montreal’s Marcus Restaurant. The intimate evening offered guests the opportunity to experience the prestige of the Glenfiddich and Aston Martin Formula One™ Team partnership with an evening of storytelling, fine dining and whisky tastings.
Each of the evening’s four courses was paired with a Glenfiddich single malt Scotch whisky. There was a 14-year-old Glenfiddich with lamb chops and a pepper-Scotch mostarda, plus Scotch-flamed octopus and later a 15-year-old Glenfiddich served with lobster pasta and steak. For dessert: single malt billionaire shortbreads with an 18-year-old Glenfiddich to sip on the side. The dinner closed with a celebratory toast of the ultra-luxurious Glenfiddich 30 Year Old, an exquisitely structured single malt with a balance of hearty oak and subtle sherry notes.
The partying continued on Saturday with a four-tiered smoked salmon brunch and mimosas on the patio at Marcus Restaurant, and culminated with trackside cocktails at the Aston Martin Formula One™ Team lounge at the Formula 1 Paddock Club™, hosted by Glenfiddich, catering to VIP guests and team sponsors in search of luxury dining and superior Grand Prix views.
“There was so much excitement about this new partnership between two British icons,” says Sasha Reid-Dempster, contributing fashion editor for Living Luxe magazine, who attended the festivities in Montreal. “It was a dazzling celebration—glamorous and refined.”
Reid-Dempster says the weekend’s event offered a rare opportunity to see (and hear) pit-side Grand Prix action. But it also provided the opportunity to appreciate this timeless yet forward-thinking partnership while experiencing Glenfiddich Scotch whisky in a new way.
The Glenfiddich 16 Year Old limited edition will be released in select provinces this fall.