As the founder and creative director of her eponymous firm, Diana Pires Events, the success entrepreneur Diana Pires has had is the result of hard work and a dream come true. From Toronto International Film Festival after parties for the legendary Dionne Warwick to coordinating the first-ever Living Luxe Design Expo last November, Pires has done it all. She’s effervescent, smart and creative, and says she loves bringing a vision to life and being part of such truly remarkable and memorable events for her clients. “It always gets me excited,” she says proudly. “I love working with other people who are as imaginative and passionate about their events as I am.”
Since pursuing her business about 13 years ago, her career has absolutely sky rocketed. Pires has been featured on City TV’s Breakfast Television and CP24, and many well-known news outlets and blogs in the Greater Toronto Area (and across the country) have given her coverage. She’s also worked with countless high-profile celebrities, including musicians, NHL hockey players like Gabriel Landeskog and many others.
Alongside social soirées, Pires and her team also specialize in local and destination weddings, corporate affairs and tradeshows. In fact, as a veteran in her field, she tends to gravitate toward managing large-scale events. Her past several years with WedLuxe (a media brand that deals in all things luxury weddings, including a popular tradeshow) is a prime example. “It was a big undertaking because I designed several experiential areas of the show while working with hundreds of volunteers, and vendor partners in each area,” she shares. “We managed show logistics and everything that’s necessary to run ashow of this calibre.”
EFFERVESCENT, SMART AND CREATIVE, PIRES LOVES BRINGING A VISION TO LIFE AND BEING PART OF SUCH TRULY REMARKABLE AND MEMORABLE EVENTS FOR HER CLIENTS.
With her level of expertise, Pires strives to exceed expectations by curating experiences to remember forever. On top of being invited to several speaking engagements as an expert, she’s also been a guest lecturer at Toronto’s Seneca College. “I also mentor business owners who aspire to hone their craft and achieve their own career aspirations. It’s very rewarding,” she says.
When it comes to putting on a show, Pires says charity galas are close to her heart — philanthropy really matters in the work she and her team take on. “Last September, we were part of an event for Artists for Peace and Justice,” she fondly remembers. “Donors and attendees raised more than $725,000 for education in Haiti, with Canadian stars like Nelly Furtado and Fefe Dobson in attendance. It was incredible.” Pires has also been a donor to the SickKids Foundation over the past five years. Her support of the hospital is one reason why she collaborated with Living Luxe on the brand’s first-ever Design Expo and City Couture, an evening of fashion, philanthropy and great food all for SickKids. “From the outset, it was all about building and executing an event that was fresh and new,” she says. “There were a lot of pieces to put together, and my team and I did a great amount of organizing, managing multiple vendors and so much more. I’m proud of the part we played in the spectacular event that ensued.”
Pires and her team are currently looking forward to growth and expansion. Soon, she’ll be teaching a masterclass to event professionals that she hopes to educate through a more hands-on experience. When thinking about future projects, Pires wants to venture out to brand experiences, award show afterparties and connect with elevated fashion brands and sporting teams. “I’d like to continue doing this across Canada and around the world. I’m so excited to see where our work takes us next.”
WITH HER LEVEL OF EXPERTISE, PIRES STRIVES TO EXCEED EXPECTATIONS.