When you think of a beach house, it’s easy to picture a space drenched in pastels, shelves crammed with seashell art and sofas with tons of anchor-print throw pillows. But coastal chic brings an elevated and elegant take on the beach theme—think natural textures, breezy layers and a refined palette inspired by sand and sea. Whether you’re decorating a waterfront escape or just want your apartment to feel a little more like vacation, here’s how to pull off the look.
Keep Things Bright
A coastal home should feel open, sun-soaked and airy. A light colour palette with crisp whites, soft blues, and warm beiges and creams mimics the tones of sun, sky and sand. Skip heavy drapes in favour of sheer linen panels or gauzy cotton to let in natural light, and choose furniture with clean lines and matte finishes.
Bring Natural Materials Indoors
Bringing organic elements indoors is key to nailing the coastal chic look. To ground the room with an earthy feel, opt for pieces that evoke the outdoors in a subtle, organic way, such as wicker or rattan furniture and jute or sisal rugs. Touches like pampas grass, potted palms or driftwood accents introduce graceful and warm nods to nature. Look for weathered or whitewashed wood finishes to echo the softness of sun-bleached driftwood without feeling overly rustic.
Layer Texture—Not Tchotchkes
To add dimension to your space without piling in extra clutter, focus on incorporating lots of textures rather than colour, pattern or stuff. Adding elements like linen throw pillows, woven baskets and neutral pottery make a space feel interesting while preserving the light and breezy feel of coastal chic.
Use Classic Beach Motifs Subtly
The coastal vibes should be a feeling, not a knock over the head. Instead of thick navy stripes, try thin ticking stripes in a dusty blue or sandy taupe. Swap shell decorations for more refined nods, like mother-of-pearl hardware or a lamp that mimics the curve of a wave. It’s all about capturing the essence of the beach without being too on the nose.
Embrace Imperfection
No need to worry about pristine finishes or matchy-matchy decor. Instead of being overly polished, the space should feel relaxed and lived in, like you’re on a comfortable beach vacation. Embrace slightly worn textures, asymmetry, patina and vintage pieces. Chips, flaws and wear and tear add character and warmth for a lived-in feel that radiates personality and hospitality—exactly what any beach house should have.