Guests from across the city came together to celebrate Ellie Mae’s latest capsule collection benefitting Kids Help Phone.

Photography by Mauricio J. Calero Photography


On Thursday March 9, in celebration of Ellie Mae’s one-of-a-kind partnership with Kids Help Phone (KHP), the Canadian fashion house hosted a “Gallery Night” event at their flagship retail store in Summerhill. This spectacular evening was all about building awareness and raising much-needed funds for supporting youth mental health and KHP’s new mission: “Feel Out Loud.” Guests purchased the capsule collection — including totes, T-shirts and socks — designed by Ellie Mae for KHP, and excitedly bid in a silent auction for additional items.


Over the past three years, Ellie Mae has partnered and raised more than $50,000 through creating products in support of the venerable volunteer-led charitable organization that provides telephone and online counselling (in English and French) to young people across the country. This year, the Ellie Mae team reached out to elementary schools in the city and asked students to draw what they thought of when hearing the words “Feel Out Loud.” Th e responses — and amazing artwork — they received inspired the collection. “To see firsthand the illustrations from young people who showcased their struggles made me that much more grateful for Kids Help Phone and the work we do with them,” says Ellie Mae Waters, the founder and creative director of Ellie Mae Studios.


You can find Ellie Mae’s limited-edition KHP collection online at elliemaestudios.com and in-store at the flagship store location at 1096 Yonge Street.