By Adriana Ermter
Throughout the 1960s, American pop artist Andy Warhol helped us see everyday objects, such as Coca-Cola bottles, bananas and Campbell’s Soup cans differently — we saw these items as art. During the mid ’80s, he changed our perspective about art again, this time with how we view television. Courtesy of MTV’s then cable television show Andy Warhol’s Fifteen Minutes, along with a TDK commercial featuring the artist holding a television set while speaking a handful of words in halting Japanese with his eyes closed, Warhol skillfully rendered television and art as one. We’ve never looked back. Now, thanks to LG’s statement-making OLED Objet Collection Posé TV, television-art is the latest growing home-entertainment trend, elevating decor and design.
WHEN ART ENTERTAINS
Much like Warhol, the LG Posé TV embraces modern design. Unlike traditional flat-screen televisions, its slim, sleek and stylish design seamlessly integrates within kitchens, bedrooms, living rooms and more. A combination of art, home entertainment and advanced technology, the LG Posé TV’s transformative design is one-part television, another part a functional work of art. “It blurs the line between state-of-the-art home entertainment products and designer furnishings,” affirms Gilles Pereira, the senior manager, Go-To Market, Home Entertainment for LG Electronics Canada. “Moreover, when you’re not watching a movie or show, you can set up the screen to display works of art like a futuristic painting with the Gallery Mode setting. The TV also comes preloaded with “Bounce A (2020)” by Youngjun Kim, which is a moving piece of art.”
THE VERSATILE VIEWING CHOICE
The television’s innovative easel-like base is unique and versatile, too, as it doesn’t require wall mounting or a traditional entertainment stand and can be situated almost anywhere in a room, including those with little wall space and lofts with floor-to-ceiling windows. Crafted in a muted calming beige hue with a cozy fabric finish along the back side, the television is complete with a convenient back shelf to hide cables and cords and can be used to house favourite books and magazines, making it look great from every angle. In full view is its exceptional display technology.
When it comes to TVs, LG Electronics has been a leader and innovator in OLED technology for a decade and continues to deliver advancements in the home entertainment category. The LG OLED Objet Collection Posé TV is an example of this innovation. “The TV’s 55-inch OLED evo panel and advanced processor offer a stunning viewing experience, making content of any genre come to life with vivid, accurate colour expression, perfect blacks and infi nite contrast,” says Pereira. “Under the hood, LG’s bright and clear self-lit OLED evo technology fuels its visuals. It’s also equipped with LG’s a9 Gen5 AI Processor 4K that uses a deep-learning algorithm to reduce noise, restore content, and optimize picture and sound quality for an immersive cinematic TV experience.” As for the television’s Gallery Mode, it follows Warhol’s rule of thumb and transforms the displ ay into a beautiful work of art.
The LG Posé TV is built and designed to fl awlessly integrate into your home and evoke your style. Its smooth lines and stunning neutral look truly allow dedicated television viewers and art aficionados alike to enjoy TV — whether it’s turned on or off — like never before. Visit lg.ca for more information.