Living Luxe: Our readers already know your mother, celebrated architect and interior designer Dee Dee Taylor Eustace, and her incomparable work, but Taylor Hannah Curation is the newest part of the business to launch born from Dee Dee’s original brand. Tell us what Taylor Hannah Curation is and the story behind its inception.
Rachael Taylor Hannah: I launched Taylor Hannah Curation in the fall of 2021 while completing my final year at Queen’s University in Kingston, Ont., where I studied global development. Utilizing my education and insight in the industry, I felt there was a missing marketplace that appealed to my generation. I responded by developing a curated product line dedicated to demanding that the spaces we live in reflect our values and lifestyle. In collaboration with local artisans and small businesses, my home goods and furniture selections present a sense of thoughtfulness in contrast to the endless options that leave consumers confused and frustrated.
Living Luxe: What products does TH Curation offer and how do you select the luxury brands and pieces you’ve included on the site?
RTH: Most of the artists have had a longstanding relationship with my mother. Working together, we reimagined custom pieces to be approachable and appealing to a wider audience. The small businesses included are part of my own “sourcing list” that I have built over the years, sourcing for my mom’s clients. They are looking for exceptional quality and an engaging story, which I have refined and shared through Taylor Hannah Curation.
Living Luxe: Why is this the right time to offer homeowners and design aficionados this expertly curated collection?
RTH: I believe we are looking to simplify our lives and having access to endless options is no longer appealing to everyone. Naturally, I believe most of us are reaching for curated collections and expert opinions, but the design world seems behind on this movement. Through TH Curation, I hope to bridge this gap and provide customers with guidance and direction to curate their own homes.
Living Luxe: What did you learn while developing TH Curation — what have you been most passionate about in this process?
RTH: I discovered I became most passionate about storytelling. Deciding how to communicate my brand’s unique identity, I witnessed the power of a carefully curated storyline communicated across multiple platforms. After a year of running TH Curation full time, I decided to continue my education and applied to New York University, where I will be completing my master’s in marketing, with a concentration in brand management this fall. I am captivated by this program because it bridges the gap between academics and applicable skills, and I cannot wait to learn from inspiring professionals in the industry and work in the marketing capital of the world.
Living Luxe: That’s a fabulous career move — what do you hope to gain from NYU?
RTH: I’m looking forward to immersing myself in a diverse and intellectually stimulating environment, surrounded by accomplished faculty and driven peers. I aim to expand my knowledge of market research methodologies, digital marketing trends, consumer behavior patterns, and data analytics. Plus, I am excited to have access to NYU’s extensive network of industry connections and alumni and learn from their experiences.