By: Tara MacIntosh
All eyes turn to the sleek JURA machine as alluring coffee aromas fill the air. These superior machines, engineered and made in Switzerland, enhance the enjoyment of coffee drinking in every way.
“JURA focuses exclusively on coffee machines. It’s our forte. Our focus and dedication differentiate our machines from others,” says Chris Papastathopoulos, JURA’S national sales manager. “And this year, we’re really excited to bring two innovative machines to market: the newly released J8 and GIGA 10.”
The J line is known for mastering classic coffee beverages, and this newest generation — the J8 — has added features, like the Sweet Foam Function, which helps to create a perfect coffee every time. “The J8 is the perfect centrepiece to any kitchen or coffee bar. The new Sweet Foam Function has quickly become a family favourite.
WITH THE INCREDIBLE INNOVATION AND OFFERINGS, IT IS UNDENIABLE THAT JURA UNDERSTANDS THE WORLD OF COFFEE AND WHERE THE TRENDS ARE. THE STRIKING DESIGN OF THE GIGA 10 REFLECTS ITS POWER IN THE COFFEE WORLD.
This feature allows users to add flavour directly to the milk with our preferred Fabbri and DaVinci syrups,” says Papastathopoulos. “The result is a unique sweetness and intensity in every cup at the touch of a button.” Adding the popular flavours to milk versus the coffee itself ensures consistent sweetness in every sip. It allows coffee drinkers to create unique combinations that replicate their favourite coffee shop beverage in the comfort of their own kitchen. Following the JURA philosophy of freshly ground beans, the J8 includes the Professional Aroma Grinder Plus. This new feature allows users to set the grinder to the desired grind consistency. Not to be overlooked, the impressive exterior of this machine reflects its modern interior.
The GIGA line walks the line between a professional and a residential machine. Designed to create bespoke cups of coffee, the GIGA 10 offers every user the barista experience. Its forward-thinking technology allows coffee aficionados to hand-select their combination of beans, the intensity of dairy and hot or cold brew options. “We are excited about the new GIGA 10 as it caters to all sty les of coffee drinkers, including those who prefer cold coffees,” Papastathopoulos says. “This impressive machine has two-disc grinders, meaning two different bean flavours can go into each hopper. On the touch screen, you can combine the two flavours to your desired combination. The machine will save up to three combinations for four users replicating the unique blend they prefer every time.” The modern panoramic screen allows users complete control over the final taste with the simple touch of a button. “Having a cold brew option is vital for different palates. Innovation like this is a testament to JURA’s understanding of the market and where it is going,” he says. With the incredible innovation and offerings, it is undeniable that JURA understands the world of coffee and where the trends are. Th e striking design of the GIGA 10 reflects its power in the coffee world.
Visit the JURA Hospitality Centre in Mississauga, Ont. (or any of the FAEMA retail stores), to experience the incredible designs and sample the premium blends first-hand. The art of coffee drinking requires sophistication and impeccable engineering, and JURA embodies both beautifully.